During my time with the Nashville Predators, I worked on many different projects. The creative services team for the Nashville Predators is also Bridgestone Arena’s in house design team. We were in charge of designing several spaces in the arena, keeping the arena up to date with the team, concerts and other events. Projects ranged from promotional marketing and advertising design, in game promotional design, sales package logos, backstage art for concerts and much more. Below are a few of the projects I worked on during my time in Nashville.
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NASHVILLE PREDATORS & BRIDGESTONE ARENA
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star wars jersey
marketing
nhl draft & awards poster
hispanic heritage jersey
environmental design
2022-23 Season Hispanic Heritage Month Warm-Up Jersey
Jersey design to celebrate and kick off Hispanic Heritage Month. I took inspiration from the traditional hispanic art style of Calavera and applied it to the Nashville Predators skull shoulder patch. Jerseys were worn during warm-ups on September 30, 2022.
2023 NHL Draft & Awards Commemorative Poster
In June 2023, the Nashville Predators and Bridgestone Arena hosted the NHL Draft & Awards. This was the first time in NHL history that the two events were hosted in the same city. To commemorate this amazing week in NHL and Nashville Predators history, I designed a poster for fans and professionals attending the event.
As a part of the marketing graphic design team for the Nashville Predators. We were in charge of creating ads for a multitude of channels. Social media channels including Instagram, Facebook and X. As well as other advertising avenues like in-game promotions, billboards, exterior signage, print ads and more. We were in charge of producing the creative for promoting hockey games, special ticket sale packages and other Bridgestone Arena events. As the in house team for Smashville, we also created promotional assets for F&M Bank Arena and Austin Peay University. Below are just a few examples of the projects I worked on.
Marketing
Social Media Ads
300 Level Hunt Brothers Pizza Arcade & Concession Update
Plaza Party Sponsored by Doctor Pepper Logo + Truss Banner for fan appreciation
Environmental Design
Celebrating 25 Years - Street Pole Banners Around Downtown Nashville
Skins for the Smashville Sign on the Plaza for Various Theme Nights
Celebrating 25 Years - South Broadway Entrance to Bridgestone Arena
2024 Stanley Cup Playoff Player Banners on the Pedestrian Bridge
Kid's Club Doodle Installation
Star Wars Theme Night Commemorative Jersey
Front illustrated by me, shoulder patch created by my colleague! Lucas Films approved. This was offered in a Ticket Package for Fans.
Gnash's Whiteboard Sign
2022 Annual Preds Beer Fest Commemorative Tee
Bridgestone Arena
Twenty One Pilots Backstage Art | 2022 Icy Tour | 4x8' Ultraboard
Art Drawn on Procreate
Luke Bryan Backstage Art 2023
Inspiration Taken from His Broadway Bar Sign with a Preds flare!
ON THE GRAM
Jonas Brothers Backstage Art & Floor Stickers 2023
They performed two Shows October 9th and 20th
Gray turned purple in Printing :(
Post Malone Backstage Art | 2022 Twelve Carat Toothache Tour | 4x8' Ultraboard
Sabrina Carpenter | Short N' Sweet Tour 2024 | Limited Edition Poster
MURALS
I have worked with the F&B marketing team for over a year, creating seasonal murals and photo-ops for specific events in town.
Fifth & Broadway is a multi-use center in Downtown Nashville. It is located steps from the famous Broadway bars and across the street from Bridgestone Arena. Fifth & Broadway is the go-to destination for locals and visitors alike for shopping, casual and fine dining.
My client contacted me for this project, wanting to recreate the theme in many other Molly’s Cupcakes locations. In other locations, an artist would come in person and draw the mural.
My client wanted to avoid travel and production costs and working around mall allotted hours. Creating and redrawing the iconic mural digitally and having it installed was the solution! I thought it would be a cool idea to stick to the Molly’s cupcakes brand but add a Nashville flair.
I do not take credit for the original concept of this mural. I replicated (drew on iPad) elements of the franchise art and added new original elements.
Molly's Cupcakes | Opry Mills Location
Digitally hand drawn or illustrated Murals by me and printed on vinyl by a local print company.
Molly's Cupcakes | The Nations Location
Murals for Fifth & Broadway
In My Nashville Era
Photo-op installation for Taylor Swift’s The Era’s Tour playing at Nissan Stadium. Installed May 3-8, 2023.
LOGOS + CUSTOM ILLUSTRATION
Podcast with Gina Kirschenheiter from the Real Housewives of Orange County and Shane McAnally a 3x Grammy award-winning Country songwriter and producer.
Concept provided by agency, illustrated from scratch on Adobe Fresco!
Orange Country | Podcast Cover
working with friends and clients through networking.
Hand drawn and custom font selection. The secondary logo is hand drawn as well!
Sunday Reset | Custom Logo and brand colors Project
BRONZA BY MAR
mobile Spray Tanning business in Tampa, FL
self-Help Podcast by karly Basham
LOOPY DOUGH
branding
Pottery by Alexandra
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